Google Traffic Keeps My Blog Alive
Blogging has opened up an entire new world for me. I love interacting with clients; and better yet, I love using my blog as a way to encourage mothers. Working from home while raising my littles is both freeing and cost effective. I recommend blogging to others but many ask me, what if I need to take a break? Would my blog survive if hit pause for a few weeks? If you’re a blogger, and you want to learn how to have more consistency in your page views, then continue reading. See how I use Google traffic and search engine optimization to get over 200 new users to my blog every week, without depending on social media.
Why is Google Traffic Important?
First in foremost, Google traffic is important to me because I’m a freelance writer. If you’d like to see all the different ways I make money view here. Basically, I write articles for clients with the aesthetic that it will improve their SEO. My blog shows my lifestyle and home life, all while balancing a client portfolio. I’ve created a special sector for writers as well as those searching for writers.
In a sea full of information, having a website that is search engine optimized (as well as site mapped correctly) will help you gain new clients on a more consistent basis. I prove the success of my writing services because local potential clients find me by using Google, so they know that my services work. If I can SEO for me, I can SEO for them. Although, I still like to use social media for some page views and reach, I do not have a dependency on it. SEO is my true bread and butter.
Google traffic stays consistent even when I ignore social media.
During Hurricane Irma and Hurricane Maria, I took a few weeks off to evacuate and recover. I did not participate in my mom life groups and went MIA on social media. Regardless, I still had over 200 new users a week to my blog. Google traffic keeps my blog alive even when I’m overwhelmed and don’t feel like posting elsewhere. I don’t have to spend as much time promoting and worrying about my posts, I let Google do it for me.
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I get to live in both worlds.
By relying on Google traffic, instead of share groups and social media, I essentially get to live the best of two separate worlds. I’m at liberty to write letters to moms with small children, yet still market myself a strategic freelancer. My Instagram feed will make you laugh and cry with stories of motherhood and it’s challenges, while my blog hones in on my writing services. It’s a fine line to tailor the words to work with dual purposes, but it’s completely doable.
Now, granted, I understand many advise to niche down and focus on one subject. The truth was, it wasn’t getting me clients. I had this awesome skill that no one knew about since all my social media focused on the joys of being a mom. Furthermore, I purposely did not change my social media because it was a real part of me and true to my mission to use the power of words to encourage others. As a result, I redirected the focus of my blog’s SEO and reached my both goals.
Let’s discuss some analytics.
Here are a few screen shots of my Google traffic after taking a 3 week hiatus. Each will be discussed more in depth down below.
As you can see, from October 5th to October 11th, Google traffic provided more than half of my page views. The goal conversion rate is at 0% because I don’t use analytics to track my goals. Having page views from organic search leads to higher conversions and provides users that actually want to read your material. They searched specifically for a certain topic to find me. It wasn’t clickbait or misleading pictures, it was actual Google search. For a freelance writer looking to get hired, that is gold.
This next picture shows acquisition. In the same 6 day period, over 200 new users visited my site using Google search. That is great news. I have found a way to be fresh in some one else’s eyes. New users mean new connections and consistent growth. In a future post, I will explain how to foster the relationships with your return audience. For now, we’ll focus on new users via Google traffic.
It’s not all about numbers.
Keep in mind my goals do not revolve around numbers. My focus goes to finding the right clients and making conversions. I’ve fostered long lasting relationships with my VIP clients, helping with editing before a first book launch, all the way to the book being nationally recognized. While there are tactical ways to boost your page views, this post focuses instead on their consistency. So, keep in mind, especially if you are just starting out, numbers are only a small snippet of the bigger picture.
How to apply search engine optimization to gain consistent Google traffic:
- The first paragraph counts the most. It should explain your post’s full intention.
- Additionally, the first paragraph should include your article’s focus key word(s).
- Write using consistency and repeat your focus key word(s).
- Also, make sure to write effectively for the audience you desire.
- Tag your post with the same focus key word(s) you used throughout the post.
- Add a meta description that includes your focus key word(s).
- Use subheadings and keep paragraphs short.
- Check out the rest of my freelance writing materials.
- Sign up for my free course for template ideas.
Everyone’s blog is different.
The beauty of writing is that everyone’s blog is different. I hope this post has helped you get your WAHM act together and I pray for success on all of your future endeavors. Google traffic can do wonders for your page views and it’s very liberating to not depend on social media to grow your blog. Please comment below with your success stories. I’d love to hear from you.
Until next time, when your hands are full, live your life to the fullest.